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Wednesday, October 14, 2026
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The Cadillac F1 team Adopts Apollo Program Strategy to Build Squad from Nothing for Melbourne Race Debut.

Approximately twelve months previously at the Las Vegas Grand Prix, the Cadillac racing team were at last given the official approval as F1's newest entry for the 2026 season. Building the squad from scratch has required a intense operating tempo that the team boss, Graeme Lowdon, has equated to the NASA lunar mission. As F1 arrives on Vegas this weekend, the team are aware the clock is ticking.

The Countdown to Melbourne

At the season finale of the season to be hosted in the America, with approximately 100 days to go before they make their debut for the maiden outing in Melbourne at the first race of 2026, the Cadillac F1 project have come on in leaps and bounds but, in what must seem like a never-ending endeavor, they are aware there will not be adequate time.

The technical director, Nick Chester, came aboard the embryonic operation in early 2023 shortly after it was created, when the organization were without even an approved entry. He has been at its center ever since and has a amused expression when reflecting on the experience.

“You might get five minutes reflecting at what you have accomplished and say: ‘Wow, what an achievement what the team has created in a short three-year period,’” he says. “Then the following moment you think: ‘Well, we’ve still got a significant amount to do.’”

A One-of-a-Kind Opportunity

The CTO enjoyed success at Renault in Alonso's victorious campaigns of 2005 and 2006 and was in control of technical direction at the then-new Mercedes electric racing team, but nothing has quite compared with the task of bringing the quintessentially American Cadillac marque, a factory team sponsored by the parent company, General Motors Corporation, into the pinnacle of motorsport.

“Creating an F1 team from nothing, when will you ever have the possibility to do that?” he says. “There's nothing comparable. In an well-set team you rarely get the chance to alter team culture.”

With each day that elapses minds are more focused on the impending critical moment in the Australian GP and goals are being set realistically.

“You have to assume that any new team entering the sport is going to be last but simply getting on to the grid will be an achievement in itself,” the team principal stated earlier this year and while Chester echoed this he felt the squad had a point to prove as well.
“The initial objective we want to show is that we deserve to be there,” he emphasizes. “So that we arrive and we operate well. We seek to prove that we’re a proper team doing the right things on the race track. After we have demonstrated that we are a legitimate team, then we will focus on progression after that.”

Racing Talent and Hiring Drive

In August they contracted Sergio Pérez and Bottas as their racers for 2026, a pair distinguished for their priceless expertise in operating at the sharp end in two championship-winning squads, the Red Bull team and the Mercedes team, and Bottas expressed the attitude of combative optimism.

“Certainly, we’re realistic,” Bottas stated. “We have a mountain of work to do, and we expect almost certainly a tough opening, because it's the top level of motorsport. But our goal isn't to stay at the back. In my view with this structure, with this team, these people, there is every reason that we shouldn’t be able to get relatively quickly to a competitive level and taste victory.”

To that end hiring has been in overdrive, with staff now reaching over 400 and planned to attain the goal of 600 swiftly. Complementing their existing facility at the Silverstone circuit, the team are in the phase of completing an headquarters at Fishers in Indy and there is the GM works in Charlotte, where they are developing the facility to produce the power unit, set for the 2029 season – for now they will operate with Ferrari power units – and the Toyota's wind tunnel in Cologne, Germany. It is a complex organisation, at odds with the movement in Formula One for greater centralisation, and has inspired the innovative team culture to which the CTO alluded.

Apollo Inspiration

“We've drawn heavily from the Apollo project,” remarked Graeme Lowdon just before the British GP in the summer. “We’re realistic, we know how tough it is. The schedules, are incredibly tight. Alright, we’re not putting a man on the moon, but the pressure is comparable.”

So they have implemented, as opposed to the traditional management structure, a decentralized management comparable to that of Nasa’s, where there were a variety of specialist groups all working on different aspects of the mission across a multiple sites.

“If you have to go through a protocol where a challenge emerges and they escalate it to their manager, that leader communicates with a supervisor in another department, it goes back down the chain, it’s super slow,” says the CTO. “So we empower people to handle things directly. Avoiding hierarchical consent for all decisions is much smoother and faster.”

What Lies Ahead

The success of this agile methodology will be proven in the intensity of Grand Prix next season and there is a significant degree at stake for F1, too. Cadillac have taken on as their test driver the emerging Californian Colton Herta

Written by

Susan Higgins

A digital strategist with over a decade of experience in web development and UX design, passionate about creating user-centric online experiences.

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